Storage: Somewhere Cold

The supermarkets are happy to deliver frozen goods to our door that we have ordered over the internet. Surely the same mechanisms that stop our ice cream from melting on its way to us could be used to send items (whether already frozen or to be frozen) into cold storage for us.

This section discusses:

Existing Provision

What

Here we are considering everything that we keep in our freezers. This includes:

How

There isn't really anyone offering a “we'll freeze it and hold on to it until you want it back” service at present. Most of us have some form of freezer compartment in our refrigerator and/or a separate freezer. These now ubiquitous white goods have invaded our kitchens, utility rooms and garages since the 1970s.

Unfortunately, having your own freezer at home is the only way to do any of the things listed above - things that most of us take for granted. Home freezers are far from perfect though.

Volume and Frequency

Most of use our freezers at least weekly and many daily. However, most of these uses are at the “top layer” of the chest freezer (or the front centre of your upright). Other items stay in there for years.

Financial Model

We all pay directly for:

We are also paying hidden costs of:

Providers

I'm not aware of any company offering domestic scale freezing services but the supermarket vans that drop off your online shopping obviously manage to keep ice cream and other frozen goods cold between the supermarket's cold room and your door - so they should work just as well the other way round.

Trends

Higher density housing makes the space allocated to a freezer more expensive overall.

Increasing electricity costs and better awareness of carbon footprint mean the wasted energy used in all our freezers is becoming something we should start caring about.

As people start to grow more of their own food, so they will need more freezer capacity to cope with gluts.

With Localnet

What

Anything that will fit inside an  OmniBox can be collected (already frozen or not) and returned (still frozen) on demand.

How

This service is only available to those with localnet DeliveryPoints that include temperature controlled cabinets.  OmniBoxes are collected from these, transported in the refrigerated compartment of a delivery van and routed rapidly on arrival at the LocalHub to a cold room along with everyone else's frozen goods - and the frozen groceries awaiting delivery.

Volume and Frequency

Localnet encourages its users to shop more frequently for smaller amounts and there is less need to jump in the car and shop weekly or fortnightly, - so the purchase of frozen foods in bulk is likely to go down. If it's easier to get what you want, when you want it and in exactly the quantity you want, there is less incentive to buy lots and stash it in the freezer for later.

However, the already increasing popularity of growing your own food and cooking for yourself should get a huge shot in the arm from the “local Market” service that localnet brings. If people are able to sell on some of their produce, they will be encouraged to produce more but will also be more vulnerable to temporary gluts. Making a dozen apple and blackberry pies when the berries are freely available and you know you can sell them makes sense. Unless you've downsized and no longer have a chest freezer with ample space for them. These home producers will love the ability to send a box of pies, soups or vegetables to a cold room and get them back when the few they keep in their own freezer have been sold.

Financial Model

Pricing for this service should be based on what it really costs to freeze items at home. The box is tied up while full and there is a cost to keeping it cold and to moving it to and from the house.

The move (already happening but accelerated by localnet) towards more “just in time” food ordering should shift the balance of frozen goods from (albeit slowly) going off in individual households' frozen stashes to the higher turnaround cold rooms of the supermarkets. The longer an item has to be kept frozen, the more chance there is that it will never be eaten and every day, its carbon footprint is growing. We therefore want to encourage some uses of freezing food and discourage others.

A two-tier charging scheme is proposed:

Note that the former is actually cheaper to handle because it is initially not frozen and hence does not have to be kept frozen during the hour (or at most two) it takes to reach the cold room at the LocalHub.

As with many other services, eco-town project where one is trying to encourage residents into smaller properties should consider subsidising freezer services as they will make the small property more attractive. Without needing a separate freezer it will feel more spacious.

Providers

Every LocalHub is going to need a cold room where frozen groceries are stored until collected by a delivery van. There is therefore little additional overhead in making this larger so it can accommodate customers' frozen goods as well. Even if the required volume is several times what would otherwise be required, the incremental cost is not in proportion.

Provision of cold storage by specialist companies would only make sense if large concentrations of goods could be gathered. Unlike long term storage of “stuff”, the hope here is that anything being frozen will actually be used in the short to medium term. It is also important that anything in the shared cold room can be retrieved the same day - as it may be needed for dinner that night. This makes centralising over large areas less attractive.

Evolution

The trends highlighted earlier assume that we will still need our freezers as much as we do today. The impact of other localnet services is actually to reduce the need for a freezer in our own homes. We will not eliminate them but if we move towards more readily accessible daily rather than weekly shopping, many of us could probably get away with a slim upright freezer section as part of a combine fridge/freezer and forego the larger chest freezer that many of us have today.

This works well as an integral part of a localnet delivery hatch. Imagine a unit in your kitchen the width of two standard kitchen cupboards - which are the localnet delivery and collection points. The space above work-surface could easily house a fridge/freezer unit that is large enough for most families - as long as occasional overflow requirements can be met by a cold room at the LocalHub.

 

Comparison

The table below assesses the impact of localnet on this service on a scale of -5 to +5 (details here)

  Existing services As part of localnet Score
Scope Home freezing can store bulk purchases and freeze fresh produce. Can do the same but discourage the former while encouraging the latter. Being able to store larger volumes occasionally is valuable. +1
Frequency Home freezers are probably opened most days. Want to reduce reliance on frozen bulk buys but increase use for home cooking and home-grown vegetables. 0
Security Not applicable. Not applicable. 0
Convenience Day to day very convenient as long as actually have a freezer. Slightly less convenient but does become accessible to all. Used in conjunction with a smaller home freezer, can work almost as well as large chest freezer in garage. -1
Cost Freezer depreciation, electricity. End user cost should be lower for freezing home produce, higher for storing bulk buys. 0
Quality Perfectly acceptable unless there is a sustained power cut. LocalHub would have backup power to its cold store. +1
Carbon Footprint Domestic freezer; often separate fridge and freezer; located in heated space. Cold store much more efficient through larger volume, industrial compressors, better insulation, not in heated space. +2
Time For those who have a freezer, it only takes a few seconds to find things (normally). A little more cumbersome to retrieve items. -1
Resources Used A lot of material is tied up in domestic freezers in every house. Fewer, smaller freezers would be needed. Savings should outweigh the additional resources needed in the (larger and hence much more efficient) centralised cold stores. +1
Reuse & Recycling Those without freezers and those with insufficient room to store gluts end up with more compostable waste. Less waste of home cooking and home-grown vegetables reduces compostable waste. +1
Landfill Waste Old refrigerator units a particular problem for councils. Reduces need for freezers and hence ongoing disposal. +2
Other Differentiators Makes life better for those with no space for a freezer or too little to freeze to do so cost effectively. +1